Go Zero

Is mounting public pressure getting to our supermarkets, or is this merely a clever ploy to ride the green tidal wave?

Supermarket giant Tesco yesterday officially launched the Sustainable Consumption Institute, a £25 million investment that will bring together researchers to tackle climate change and investigate green consumption. Based at the University of Manchester, the Institute aims to promote fresh thinking and explore vital areas of research such as how customers can be empowered and incentivised to buy green products and services, how business can adapt to meet customer needs and how we can train the next generation of environmental leaders and experts. Projects already under way include research into low carbon lifestyles and the role of new technologies in delivering them. Full press release... [http://www.tescocorporate.com/page.aspx?pointerid=D0D08EF5DAC24F6DAC9EBDB16BA1C04A]

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